The Concept of Produsage

Finished the chapters on produsage. Think I’m getting the concept. Before this class, I hadn’t thought of social media tools holistically so I’m kind of putting wrapping paper around a lot of pieces. Coming together though. Key points I took from Chapter Two.

• Produsage – the collaborative and continuous building and extending of existing content in pursuit of further improvement.
• Producers and users of media content are both simply nodes in a neutral network and communicate with one another on an equal level
• Consumers themselves are now no longer just that, but active users and participants in the creation as well as the usage of media and culture.
• Communal project crucially rely on the granularity of available tasks
• Projects are never really complete

I thought Bruns went out on a limb, though, on page 31 where he quotes Trendwatching.com, in effect saying produsage will lead to the ongoing demise of many beliefs and alluding to "conservative thought"….I thought it was a pretty strong statement and politicized these ideas.